BUSINESS . APRIL 15, 2024

SEO: Insights from a Graphic Designer's Perspective

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Organic SEO is Like Farming

A recent client of mine asked, “What is the cost to get my company to appear better in Google?”

 

Organic SEO, much like farming, demands dedication, strategy, and time to yield fruitful results. So when a client recently inquired about enhancing their Google visibility, I likened the process to tending to a farm. Here's how I recommend cultivating your SEO efforts:

 

Conduct a Competitive Analysis: Begin by scrutinizing competitors' strategies. Identify their target keywords, assess their marketing goals, and gauge their level of success. Understanding their approach can provide valuable insights for your own SEO strategy.

 

Revamp Your Website: A user-friendly and SEO-optimized website is paramount. Ensure all links are clickable, including phone numbers for easy access. Expand your site's content to at least 700-800 words per page, add more pages to cover a broader range of topics, and incorporate a blog to attract organic traffic. Optimize Your Website: Incorporate basic SEO elements such as meta tags, meta descriptions, and title tags. Leverage tools like Google Console to monitor site performance and identify areas for improvement.

 

Commit to Ongoing SEO: SEO is an ongoing process that requires consistent effort. Regularly publish blog articles targeting relevant keywords, fine-tune your keyword strategy based on performance data, and actively pursue backlink opportunities to boost your site's authority over time.

 

Consider Pay-Per-Click (PPC) Advertising: While organic SEO forms the backbone of your online visibility, PPC advertising can provide an additional boost. Conduct a thorough competitive analysis to determine the viability of PPC ads for your business and establish an appropriate budget.

 

By implementing these strategies and embracing the patience required for organic growth, you'll cultivate a robust online presence that enhances your visibility, drives traffc, and ultimately boosts your business's success.